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SLR Magic New Micro Cine Primes for Sony Full-Frame

Just like most established as well as newcomer manufacturers SLR Magic used NAB 2018 as a platform to launch their new family of CINE lenses – the MicroPrime series. The SLR Magic MicroPrime CINE 25mm T1.5, 35mm T1.3, 50mm T1.2, and 75mm T1.5 are the first lenses

PolarPro Enters Cinematography Market with New QuartzLine Filters

PolarPro, developer of products inspired by adventure and well known for their industry-leading drone camera filters, have just announced it is expanding its line of lens filters to professional photography and cinematography cameras. Continuing its tradition of quality with the new professional-focused, the new QuartzLine Camera Filters

New Zeiss Loxia 25mm f2.4 Compact Wide-Angle Lens Announced

ZEISS just added a fifth member to their compact manual primes LOXIA family with the compact wide-angle Zeiss Loxia 25mm f2.4. The compact design of the ZEISS Loxia lenses has been specially developed for the hugely popular Sony mirrorless full-frame E-mount cameras such as the A7s II and

Top Black Friday Deals for Photo and Video

What was once traditionally associated with a strange phenomenon normally observed only in North America, for the past few years the “Black Friday Deals” frenzy has swooped through the Europe and pretty much the rest of the world as a thing that is here to stay. I

Meet the New & Fast Zeiss Milvus 25mm f/1.4 Prime Lens

Zeiss just announced their latest addition to the Milvus range – the Milvus 25mm f1.4. With the addition of yet another fast wide angle prime, the ZEISS Milvus family now boasts 11 lenses for Canon and Nikon DSLRs, including 4 x focal lengths with a maximum aperture