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New Zeiss Loxia 25mm f2.4 Compact Wide-Angle Lens Announced

ZEISS just added a fifth member to their compact manual primes LOXIA family with the compact wide-angle Zeiss Loxia 25mm f2.4. The compact design of the ZEISS Loxia lenses has been specially developed for the hugely popular Sony mirrorless full-frame E-mount cameras such as the A7s II and

Top Black Friday Deals for Photo and Video

What was once traditionally associated with a strange phenomenon normally observed only in North America, for the past few years the “Black Friday Deals” frenzy has swooped through the Europe and pretty much the rest of the world as a thing that is here to stay. I

Meet the New & Fast Zeiss Milvus 25mm f/1.4 Prime Lens

Zeiss just announced their latest addition to the Milvus range – the Milvus 25mm f1.4. With the addition of yet another fast wide angle prime, the ZEISS Milvus family now boasts 11 lenses for Canon and Nikon DSLRs, including 4 x focal lengths with a maximum aperture

New Canon EF 85mm f/1.4L IS USM + 3 Tilt-Shift Lenses

Earlier today, Canon announced a few new lens additions to their already extensive lineup such as the new Canon EF 85mm f/1.4L IS USM lens to sit in the middle of the existing 85mm focal-range lens line-up, which currently includes the massive 85mm f1.2L II, and the

Sigma 14mm T2 and 135mm T2 Cine Primes Pricing Announced

The latest additions to the highly desirable Sigma Cine Prime line-up – the super-wide Sigma 14mm T2 and telephoto Sigma 135mm T2 cine primes will sell for $4,999 a pop and ship later this month. Both lenses cover 35mm full-frame sensors and will be available in popular