Only a week after its official announcement the Canon XC10 has already polarised the filmmaking community mostly with its controversial specs and design feature choices by Canon. Many believe that the 1″ CMOS sensor (approx. 2.7x crop to FF) and the fixed zoom lens with a variable aperture made this tool obsolete long before it was officially unveiled to the masses. As many furiously refuse to accept these specs as a standard for a camera released in 2015, even if it’s an entry-level one. We can’t blame them, though. Modern digital capture technology is moving really fast, and there is a serious competition coming from companies like Panasonic, Sony, Samsung, and Blackmagic Design that are leaps and bound ahead regarding 4K technology and beyond already.
On the other hand, this type of reaction isn’t something that we haven’t seen before, nor we haven’t expected. Just remember what happened when the original C300 was initially announced more than three years ago. Nonetheless, the camera turned to be a major success for the Japanese manufacturer generating a decent amount of sales throughout the recent years. But the XC10 4K hybrid is a different story and time will tell whether it will be accepted or reject by enthusiasts and pros alike.
And, please don’t get me wrong. I’m not trying to justify or advocate Canon’s marketing policy, or any other, by any means. Nor I’m putting this two products in the same league as they simply are not. I’m just sharing my thoughts and trying to stay as unbiased and objective as humanly possible by covering the arguments of both parties. In the following months, we’ll find out whether the decision of Canon to release a camera such as the XC10 in 2015 was right or wrong from marketing and business perspective. And to top it all, their original promo video was far from impressive.
Meanwhile, here’s another short promo film shot entirely on the Canon XC10. This time, I think they’ve done a much better job.
Battle of the Ages from Canon Pro on Vimeo.
“Battle of the Ages,” is an action-packed comedy from YouTube filmmaker Scott Winn, whose channel ScottDW has amassed more than 59+ million views. Riffing on the 1980’s crime drama trope, Scott captured his fearless cast of three professional parkour athletes through an exhilarating chase and an epic fight scene with the XC10 mounted on a Freefly MōVI M5 stabiliser. They also mounted the XC10 on a DJI Spreading Wings S1000 drone with a MōVI gimbal to get a bird’s eye view of all the action.
All in all, “Battle of the Ages,” was an entertaining piece to watch and if you want to see it in 4K, soon the short will be available in streaming 4K at youtube.com/user/Scottdw. Whether you like the XC10, or you consider it as one of the biggest flops for Canon of all time feel free to share your thoughts in the comment section below.