TikTok is one of the most popular video-sharing apps around. In September of 2016 (4 years ago) it was estimated to have 500 million users worldwide. That is over 7% of the population of earth; one heck of a large crowd! Low-quality final outputs can turn the audience’s attention elsewhere, and you want them to pause on your content to grow your channel to it’s fullest potential.
Luckily, our friend Matt WhoisMatt Johnson with the exceptionally fantastic beard is back again with another tutorial to help you along. And for an added bonus, he has included a FREE export preset for you to download so you can dive deep into your TikTok creation knowing the quality won’t suffer.
Content is king (that’s what Bill Gates said anyway) but quality can be captivating. For a gazillion reasons that are probably all based on load-capacity, throughput, bandwidth, throttling, etc, and etc,
TikTok has at seemingly random times been decreasing the quality of the videos uploaded by its users. As a content creator that is bad for business; you always want your work to be displayed in the highest quality possible and as you intended it.
Matt WhoisMatt Johnson devised this Premiere Pro export setting and quality control checklist to ensure your videos look their best and it goes something like this:
Frame Size: Vertical Format, 1080 X 1920
Pixel Aspect Ratio: Square
Fields: No Fields (Progressive Scan)
Audio Sample Rate: 48000 Hz
*Remember to scale your footage to fit the vertical format, and pan and scan your footage as needed.
Preset: Match Source – High bitrate
– Basic Video Settings (these settings should carry over from your sequence)
Frame Rate: 23.976
Field Order: Progressive
TV Standard: NTSC
Check Render at Maximum Depth
– Encoding Settings
Bitrate Encoding: CBR
Target Bitrate: 15mbps
Check Use Maximum Render Quality
– Audio Settings
Audio Format: AAC
Audio Codec: AAC
Sample Rate: 48000 Hz
Audio Quality: High
Bitrate: 320 kbps
TikTok Upload Process
Since TikTok is inconsistent with their conversion quality, Matt recommends the following:
Upload the Video Thru Your Desktop Browser
Download Your Video to Your Mobile
Send Your Video From Your Mobile Back To Your Desktop
Check the Quality Settings in VLC Player
If They Don’t Match, Re-Upload The Video Again (maybe at a later time)
It is a shame that TikTok doesn’t ensure any specific quality of your videos and this seems to be a larger question that remains to be answered. Through a little investigating, I discovered that Android devices are limited to 72Mb uploads, and iOS is limited to 287.6Mb though I haven’t confirmed that as I don’t use Android devices.
Do you find that TikTok is decreasing the quality of your uploads? If you’ve got some insights or tricks for TikTok videos I’m sure everyone would love to hear them.