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Sony G Master 24mm f1.4 Announced

Right before Photokina, Sony announced a new G Master prime lens. The latest lens addition to their acclaimed G Master series of full-frame E-mount lenses is the Sony G Master 24mm f/1.4 FE prime lens for full-frame sensors. Much like the rest of their G Master lineup, think

Sony Now Officially Dominates the US Full-Frame Camera Market

Yeap, the company just announced that it’s now the official leader in the US full-frame interchangeable lens camera market, thus overtaking Canon and Nikon, in both units sold and dollars generated in the first half of 2018. The breaking news comes shortly after the previous announcements that it had

What is the Best Sony Alpha Camera for Your Creative Workflow?

Needless to say, Sony has been totally dominating the mirrorless camera market with their Alpha series and for good reason. The company has designed their products with advanced imaging technologies tailored to suit creative professionals and enthusiasts alike all over the world. Nevertheless, it can be difficult

Sony FE 400mm f2.8 G Master Will Cost You $12K

Sony announced the highly anticipated Sony FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens in E mount just a couple of days ago catering to high-end sports and wildlife photographers. Sony promises brilliant image quality, extraordinary focusing speed and precision while also boasting the lightest weight in

BSC EXPO: Sony VENICE Gets Dual Base ISO and False Colour

The British Society of Cinematographers Expo, or BSC Expo as it’s more commonly known around here is the UK’s premiere gathering of the latest and greatest in the world of motion picture equipment production show and it just wrapped its 2nd (and sadly final) day. In contrast

SONY VENICE Accessories by VOCAS and New VENICE 4K Footage

February is approaching fast and so is the promised delivery time frame for the “big-boy” Sony VENICE camera that boasts full-frame capture in 6K resolution. Well, just like any other camera, you’d need a few bits and pieces to make it production ready by getting it on

New Sony Catalyst 2017.3 Update Available for Download

Sony have just released new versions of Catalyst Browse, Catalyst Prepare, and Catalyst Edit creative software. In Catalyst version 2017.3 you get support for macOS 10.13 High Sierra, expanded transcode features – such as the ability to transcode into Rec.2020 and HLG in the Sony XAVC-S format,

Sony a7R III Launch Event and Hands-On Video

Just days ago, Sony announced their newest full-frame mirrorless camera – the “big megapixel” Sony A7r III, which boasts faster AF, new processing, better image quality in both stills and 4K video, longer battery life, touchscreen, and many other improvements, while retaining the same form factor. Sony