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Sony FE 400mm f2.8 G Master Will Cost You $12K

Sony announced the highly anticipated Sony FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens in E mount just a couple of days ago catering to high-end sports and wildlife photographers. Sony promises brilliant image quality, extraordinary focusing speed and precision while also boasting the lightest weight in

The Sigma 70mm f2.8 Macro Art Lens to Ship End of May

Sigma have been killing it with their awesome Art series lenses, whose optics have migrated to their highly successful High-Speed Cine Primes and Zoom lenses. On the photo side of things, not that long ago Sigma announced a bunch of new lenses in their high-quality Art range,

SLR Magic New Micro Cine Primes for Sony Full-Frame

Just like most established as well as newcomer manufacturers SLR Magic used NAB 2018 as a platform to launch their new family of CINE lenses – the MicroPrime series. The SLR Magic MicroPrime CINE 25mm T1.5, 35mm T1.3, 50mm T1.2, and 75mm T1.5 are the first lenses

PolarPro Enters Cinematography Market with New QuartzLine Filters

PolarPro, developer of products inspired by adventure and well known for their industry-leading drone camera filters, have just announced it is expanding its line of lens filters to professional photography and cinematography cameras. Continuing its tradition of quality with the new professional-focused, the new QuartzLine Camera Filters