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Sigma Unveils Five Brand New Lenses at Photokina 2018

The show floor at Photokina 2018 was officially opened earlier this morning as the new announcements started to pour in shortly after. At the photo industry trade show in Cologne, Sigma has announced five new lenses from their famous Art series as well as Sports and Contemporary

IBC 2018: Spirit Lab Prime-Al Full-Frame Cine Primes

Spirit Lab Optics is a new company with big aspirations to make full-frame high-end optics available to independent producers and cinematographers looking for Master Prime quality for a fraction of the price. This is what founder Ray Chang told me when we spoke at IBC 2018. Full-Frame

Sony FE 400mm f2.8 G Master Will Cost You $12K

Sony announced the highly anticipated Sony FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens in E mount just a couple of days ago catering to high-end sports and wildlife photographers. Sony promises brilliant image quality, extraordinary focusing speed and precision while also boasting the lightest weight in