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Atlas ORION 2x Anamorphic Lenses Going Up in Price Soon

In a recent newsletter, innovative anamorphic lens maker Atlas Lens Co. communicated an upcoming price increase for their already very affordable Orion 2x Anamorphic lenses that have been setting the industry ablaze ever sine their introduction at NAB 2017. The Orion 2x Anamorphic prices are going up

Short Film Shot on New SIGMA Classic Cine Primes + RED

This summer has been really exciting for Sigma as just earlier in July the company celebrated their 18th anniversary and also made some big announcements such as the new Sigma fp ultra-pocketable 4K full-frame camera, which can record 4K raw; read more about it in this post

Sony FE 35mm f1.8 Compact Prime Lens Announced

Sony just announced their highly anticipated Sony FE 35mm f1.8 compact prime lens – the latest addition to its E-mount full-frame lens line-up. The new wide-angle lens carries the official model SEL35F18F designation and is set to start shipping sometime in August 2019 at a price of

Irix Announces First Cine Lens – 150mm T3.0 Macro

There’s a new cine lens in town from a really cool lens maker – Irix. The Korean/Swiss lens maker, known for their high-quality super wide-angle lens, is introducing their first cine lens – the Irix Cine 150mm T3.0 Macro 1:1. First in a new cinematography oriented lens

Hasselblad X1D II and XCD 35-75mm Zoom Lens Announced

Legendary Swedish camera maker Hasselblad just introduced the X1D II 50C mirrorless medium format camera, a new and improved successor to the X1D. Hasselblad also announced the much-awaited XCD 35-75mm f3.5/4.5 Zoom Lens and Phocus Mobile 2 tethering solution. In addition, Hasselblad also announced development details of

Short Film Shot on New Canon SUMIRE Cine Primes

Perrault Pictures were recently commissioned by Canon to shoot a short sports-based film on their new Canon Sumire Cine Primes. The short film tells the inspirational story of kickboxer Jemyma Betrian. For those, who might have missed the Sumire announcement from a NAB 2019, here is a

Best Full Frame Lenses for the Sony A7III

The Sony A7III has become a wildly popular camera and rightly so. The combination of features, quality and, of course, price, make it hugely attractive. One of its big selling points is the full frame sensor and the resulting shallow depth of field along with light gathering

Samyang AF 45mm f/1.8 FE Compact Lens Announced

Samyang Optics just announced their latest premium compact lens – the Samyang AF 45mm f/1.8 FE designed for Sony full-frame mirrorless sensors. The brand new, compact premium AF 45mm f/1.8 FE has bright maximum aperture, consistent internal focusing and a field of view that most closely replicates