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Sony Expands E-Mount Lineup with 16mm G Prime and 400-800mm G Ultra Telephoto Lenses

James DeRuvo February 27, 2025 Blog No Comments
Sony Expands E-Mount Lineup with 16mm G Prime and 400-800mm G Ultra Telephoto Lenses
Sony has unveiled two new G series full-frame E-mount lenses designed to capture stunning content across a wide range of scenarios. The new lenses include the FE 16mm f/1.8 …
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Panasonic Unveils Second Generation S1RII Mirrorless Camera

James DeRuvo February 26, 2025 Blog No Comments
Panasonic Unveils Second Generation S1RII Mirrorless Camera
Panasonic has officially introduced the long-awaited Lumix S1R II Mirrorless Camera, establishing it as the company’s new flagship model. Designed to meet the diverse needs of content creators, this …
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FilmConvert’s New ARRI Alexa 35 Camera Pack Has Been a Long Time Coming

James DeRuvo February 26, 2025 Blog No Comments
FilmConvert’s New ARRI Alexa 35 Camera Pack Has Been a Long Time Coming
FilmConvert has announced an exciting new ARRI Alexa 35 Cinema Camera pack. This pack has been thoroughly tested and is compatible with both FilmConvert Nitrate for color grading and …
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SIGMA Releases a New “Radically Simple” Camera and a Pair of Lenses to Go With It

James DeRuvo February 25, 2025 Blog No Comments
SIGMA Releases a New “Radically Simple” Camera and a Pair of Lenses to Go With It
SIGMA has just announced its new mirrorless camera along with a pair of L-mount lenses to broaden its product range. The BR Mirrorless camera features what SIGMA describes as …
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Go Pro Updates The MAX 360 Camera with AI Object Tracking and Other Post Tools

James DeRuvo February 20, 2025 Blog No Comments
Go Pro Updates The MAX 360 Camera with AI Object Tracking and Other Post Tools
GoPro has not forgotten the users of their popular MAX 360° Action Camera. The 5.6K camera has received a software update that introduces several new features, including AI-powered object …
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DJI Brings 7th Generation Osmo Mobile to Mobile Content Creators

James DeRuvo February 19, 2025 Blog No Comments
DJI Brings 7th Generation Osmo Mobile to Mobile Content Creators
DJI has just launched the Osmo Mobile 7 Series of handheld gimbals designed for smartphones and mobile filmmaking. The seventh-generation handheld gimbal features three-axis stabilization and AI-driven subject tracking, …
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Hollyland Unveils Cosmo C2 for Wireless Multi-Camera Broadcasting

James DeRuvo February 19, 2025 Blog No Comments
Hollyland Unveils Cosmo C2 for Wireless Multi-Camera Broadcasting
Hollyland advances its presence in the professional content creation arena with the launch of the new Cosmo C2 multi-camera wireless system. The Cosmo C2 features hot-swapping capabilities, allowing users …
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RED Continues Its Nikon Transformation with New Z-Mount Options

James DeRuvo February 18, 2025 Blog No Comments
RED Continues Its Nikon Transformation with New Z-Mount Options
When Nikon acquired RED last year, it became evident that the two companies would gradually merge as they sought to balance their corporate cultures and create innovative hardware for …
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Angelbird Doubles Down on Type B Media with Next Gen V4 Tech

James DeRuvo February 13, 2025 Blog No Comments
Angelbird Doubles Down on Type B Media with Next Gen V4 Tech
Angelbird, a well-known manufacturer of professional-grade media cards, has launched its fourth-generation AV Pro SE Type B CFExpress media cards. These cards utilize advanced PCIe technology to ensure efficient …
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Adobe Introduces the First Commercial Generative AI Video Tool for Firefly

James DeRuvo February 12, 2025 Blog No Comments
Adobe Introduces the First Commercial Generative AI Video Tool for Firefly
Adobe has launched the first commercial generative video model designed specifically for content creators and professional video artists. The Adobe Firefly Video Model is both IP-friendly and safe for …
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RØDE Rolls Out New Features with RØDECaster Video Firmware Update

James DeRuvo February 12, 2025 Blog No Comments
RØDE Rolls Out New Features with RØDECaster Video Firmware Update
RØDE has announced a new firmware update for the RØDECaster Video production console, packed with new features and improvements designed to elevate your video and audio production. In firmware …
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RED Adds Nikon RAW to Its Professional IPP2 Workflow

James DeRuvo February 11, 2025 Blog No Comments
RED Adds Nikon RAW to Its Professional IPP2 Workflow
RED has updated REDCINE-X Pro to support Nikon’s N-RAW format, integrating RED’s IPP2 workflow. This allows users to process clips shot in N-RAW alongside RED’s color science. Since Nikon …
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Nikon Launches 35mm F1.2 Z Lens That’s All About the Bokeh

James DeRuvo February 6, 2025 Blog No Comments
Nikon Launches 35mm F1.2 Z Lens That’s All About the Bokeh
Nikon has introduced the new Nikkor Z 35mm F/1.2 S fast wide-angle prime lens, which offers high-speed optical performance and smooth, picturesque bokeh. This lens is designed to create …
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Blackmagic Releases Customizable URSA 12K Cinema Camera Body

James DeRuvo February 5, 2025 Blog No Comments
Blackmagic Releases Customizable URSA 12K Cinema Camera Body
Content creators who have heavily invested in the Blackmagic ecosystem now have a high-resolution option for large-format filmmaking. The new Blackmagic URSA Cine 12K Cinema Camera features a fully …
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Anton/Bauer Joins the Portable Power Revolution with EDEN

James DeRuvo February 5, 2025 Blog No Comments
Anton/Bauer Joins the Portable Power Revolution with EDEN
Anton/Bauer has designed a new mobile power station to meet the demands of professional cinematographers in the field. The EDEN Portable Power Station dependable power to its mobile power …
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Canon Fixes Timecode Issues Affecting R5C and C80 Cinema Cameras

James DeRuvo February 4, 2025 Blog No Comments
Canon Fixes Timecode Issues Affecting R5C and C80 Cinema Cameras
Canon has announced a firmware update that addresses timecode inaccuracies in the Canon C80 and Canon R5C cameras. This update not only resolves the current issue but also incorporates …
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Blackmagic Updates: CameraOS, Video Assist, Cloud Store & B-RAW Player

James DeRuvo January 30, 2025 Blog No Comments
Blackmagic Updates: CameraOS, Video Assist, Cloud Store & B-RAW Player
Blackmagic Design has released an updated version of the Camera OS operating system for the Blackmagic PYXIS 6K Cinema Camera and Monitor, continuing to enhance overall performance and reliability. …
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ARRI Introduces New Low-Cost Alexa 35 Camera with Flexible Licensing Options

James DeRuvo January 29, 2025 Blog No Comments
ARRI Introduces New Low-Cost Alexa 35 Camera with Flexible Licensing Options
ARRI is targeting independents who work across multiple disciplines and genres with the introduction of the ALEXA 35 camera system, which offers an entry-level price that can be adjusted …
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Revolutionary V90 UHS-II SD Card Sets New Standard with 2TB Capacity

James DeRuvo January 29, 2025 Blog No Comments
Revolutionary V90 UHS-II SD Card Sets New Standard with 2TB Capacity
Team Group has announced the launch of the world’s first 2TB v90 SDXC card. The T-Create Expert SDXC UHS-II V90 SD Card promises fast read and write speeds for …
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Panasonic Updates LUMIX S and G Series Firmware

James DeRuvo January 28, 2025 Blog No Comments
Panasonic Updates LUMIX S and G Series Firmware
Panasonic has announced new firmware updates for several LUMIX S full-frame and G micro four-thirds mirrorless cameras. The updates include version 3.2 for the S5II, version 2.2 for the …
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