Blackmagic Announces Price Cuts on Blackmagic Cloud Services
Blackmagic Design has streamlined its backend data center architecture and announced a reduction in the monthly cost of Blackmagic Cloud by up to 50%. The average monthly price now …
Larger V90 SanDisk Extreme PRO SD Cards Now Available for Preorder
Western Digital has announced the availability of its latest Sandisk V90 Extreme PRO SD cards for preorder. These high-performance cards are purposefully designed for professional photographers, videographers, and users …
DJI Mic Mini Takes Center Stage in the Wireless Audio Revolution
DJI has launched the new DJI Mic Mini Wireless microphone, continuing the trend of “mini” in the wireless audio market. This microphone boasts an impressive battery life of up …
2024 Black Friday Deals for Filmmakers
It’s almost surreal how fast time since last Black Friday has passed by. With 2025 just around the corner and the entire holiday season right ahead of us, it’s …
Aputure Introduces New Storm LED Lights with Dynamic new BLAIR Engine
Aputure, a leader in innovative lighting solutions, has announced its new Storm line of BLAIR CG lights, which boast a color spectrum that surpasses all other LED-style lighting fixtures. …
Angelbird Evolves Beyond 8K With New CFExpress 4.0 Media Cards
Angelbird is keeping pace with the rapid digital revolution by releasing a new Type A CFExpress 4.0 memory card. Designed for use with 8K cinema cameras and beyond, the …
Sigma Unveils Four New Prime Lenses for Its Contemporary Line
SIGMA has just announced the release of four new APS-C prime lenses as part of its Contemporary line, each featuring a maximum aperture of f/1.4. The new lenses include …
Sony Announces Next Gen Flagship a1 II Mirrorless Camera
Sony has announced the release of the alpha 1 II, a full-frame mirrorless camera designed for professionals. The a1 II utilizes artificial intelligence to achieve an optimal balance of …
Apple Launches Final Cut Pro 11 and Updates for iPad and Final Cut Camera App
Apple has released Final Cut Pro 11, marking the first major update in nearly 15 years. This upgrade is optimized for the artificial intelligence revolution and includes a version …
FUJIFILM Is Developing its First Cinema Camera
Fujifilm has finally entered the professional cinema market with the launch of a new large-format cinema camera called the GFX Eterna. This camera is designed to capture rich and …
Zeiss Rolls Out New Supreme Zoom Radiance Cine Set
Zeiss has launched the new Supreme Zoom Radiance line of high-end cinema zoom lenses, each featuring a constant aperture speed of T2.9. This set includes three lenses: 15-30mm, 28-80mm, …
RØDE Unveils A More Compact Version of Its Wireless Microphone Platform
RØDE has announced the new Wireless Micro, specifically designed for mobile filmmakers. This wireless system is about half the size of RØDE’s other Wireless microphone systems but offers the …
Sony Introduces Firmware Roadmap to Cinema Camera Lineup
Sony has unveiled a comprehensive firmware roadmap designed to introduce new features and enhancements to its Cinema Camera Line. This plan aims to address the evolving demands of the …
Nikon Announces Z50 II Mirrorless Camera for Hybrid Content Creation
Nikon has just announced the new Z50 II compact mirrorless camera, designed for hybrid content creators who capture moments in both still images and videos. The camera boasts a …
Canon Updates EOS Cinema Camera Line with New Features and Fixes
In a significant firmware update for its Cinema EOS line (many discounted through Canon’s annual Holiday sale), Canon has addressed various issues and introduced expanded feature support, including camera-to-cloud …
The Holidays Get a Head Start at B&H with Huge Sale
B&H is kicking off holiday shopping early with a massive sale on popular cameras and computers. Shoppers can save up to $3,000 on Canon products, $400 on Sony items, …
SanDisk Releases 2TB Extreme Pro SD Cards
SanDisk has quietly introduced a new Extreme Pro 2TB UHS-I V30 SDXC media card. This card was first noticed as a new size option in SanDisk’s pull-down menu and …
Canon Announces Trio of New Hybrid RF L Series Lenses
Canon is expanding its collection of RF L mount lenses with three hybrid options designed for both photography and video, ensuring high performance across both mediums. Joining the previously …
Sennheiser Joins the Personal Wireless Mic War
Sennheiser has announced a new wireless microphone system designed to compete with DJI and RØDE in the personal wireless microphone market. The Profile Wireless Microphone system aims to deliver …
Apple Doubles Up on Specs for Its New M4 Macs
Apple is enhancing its iMac lineup by doubling the RAM capacity and upgrading the processor to the latest M4 Apple Silicon, which now supports Apple Intelligence. Additionally, in line …