Supercharge Your 4K Sony A7s With The CINOFLEX type-A7S Camera System

Camera design has come a long way. Some things have changed, while others stayed the same. The design of high-end digital cinema cameras such as the ARRI Alexa and the Sony F65 for example carries over the DNA from the classic legacy design of legendary film cameras from ARRI and Panavision. However, the cinema camera landscape overall has changed drastically.

What is a cinema camera? To some it’s a RED Epic, to others, it’s an ARRI Alexa, and to others it’s whatever they can get their hands on – a Canon C300, a C100, a 5D Mark 2, or a GH4, an A7s etc.

The form factor has changed/evolved in the mid and lower-level tiers of digital acquisition. Today’s affordable digital cameras carry the ergonomics, for better or worse, of photographic stills cameras. This can be a benefit and a detriment at the same time, depending on what point of view you take.

On one hand, DSLR’s and derivatives such as the Canon C100/300/500, 1st generation Blackmagic cameras – BMCC, Pocket Cinema Camera, and the BMPC as well as mirrorless cameras such as the GH4 and the A7s are lighter and smaller. However, outfitting them or rigging them for the demanding rigours of field production can be a painful process, which often requires substantial resources (often exceeding the cost of the cameras) and sourcing different bits from multiple manufacturers – such as V-lock/Gold Mount batteries, or other (NP-F, Canon, etc.) battery plates, 15mm rods, Should support, quick release plates, etc.

There’s also an option to get a full rig designed for a specific cameras. The folks at Cinoflex have gone even further. The Cinoflex type-SA7S is a full “cameras system” for the Sony A7s. “More than just a rig” is often mentioned on their Facebook page, and the photos of their custom designed power/wireless/all-in-one professional Cinema Camera solution speaks for itself.

CInoflex As7 Rig 4K Shooters

The complete Sony A7S CINOFLEX Type-SA7s Camera System consists of the following:

  • Sony A7s
  • Designed and manufactured with the operator in mind
  • Accepted within the professional camera industry Union – IA 600 ICG
  • Perfect for studio/remote operation/handheld work
  • Industry standard I/O connections
  • Power all you accessories from single/dual battery
  • 4 x dedicated HD-SDI Video outputs
  • 4:2:2 UHD (3840 x 2160) 4K Output via HDMI Recorder
  • Expandable Sensitivity: ISO 100-409600
  • Full Pixel Read-Out, S-Log2 Cine Gamma
  • Full-Frame Sensor (36x24mm) or Super35
  • Available in PANAVISION/PL/Nikon F/Canon EF Mounts
  • In-Camera Anamorphic 2.40:1 Guide marker
  • Up to 120 fps High Speed Video Recording (1280 x 720p)
  • Flexible Timecode Options
  • Built-In Wi-Fi Connectivity with NFC
  • Apple ProRes 422 (HQ) Codec OPTION – via external recorder (Convergent Design Odyssey 7Q)
  • Monitor with LUT support/Focus Assist/False Colour/Waveform
  • 7.7″ OLED capacitive touchscreen with a 1280 x 800 DISPLAY (7Q)
  • High-intensity Iris Rods for Follow Focus/FF motors etc.
  • Built-in HDMI anchored port
  • Built-in HDMI to SDI Converter (to use with Viewfinders or Odyssey 7Q for example)

Pricing is around $10,000 and includes A7s Body, Monitor-recorder (Odyssey 7Q), Anton Bauer batteries x 2, Cinoflex rig, cables.

This beast of a “rig” is a beauty and really transforms a stills/hybrid mirrorless camera into a fully professional motion picture camera with the requisite connectivity to withstand the demands of the modern production environment. For some, and it certainly has been the case for me, constructing a “Franken-rig” by assembling bits and pieces from all sorts of places and trying to come up with the most comfortable and ergonomic solution requires a huge amount of time, effort and resources.

For the DIY’s the Cinoflex type-A7S might not be a good fit, but for those looking to use the A7s on feature films, commercials or documentaries and those who want to get an all-in-one solution – Cinoflex has you covered. We’ll dig around for some more pricing options for those who already own an A7s/monitor-recorder and we’ll update you.

In the meantime, check out some behind the scenes photos of the Cinoflex C300/C500 camera system in action from a shoot they did for Canon Imagination 2013 featuring Eva Longoria.

Cinoflex C500 4K Shooters handheld

Cinoflex C500 4K Shooters Steadicam

Cinoflex C500 4K Shooters 1

Cinoflex C500 4K Shooters

For more information check out their official Facebook page at Cinoflex. We’ll be updating you with more news bits relating to the development of this professional camera system as it becomes available.

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  • cinoflex

    Very insightful and objective statements about our Cinoflex camera system. 4K shooters is truly at the forefront of camera tech and the evolution in the motion picture industry. 4K shooters is more than a website or simple blog, they are working, thinking, practicing camera people devoted to the skill and craft of cinematography. It is clearly evidenced by -A Closer Look at the Post-Production of David Fincher’s 6K Shot “Gone Girl”- Which Codec Is Most Suitable for Your 4K Workflow?- Dropbox Pro Now Offers 1TB of Cloud Storage For The Price of 100GB – all subjects that effect cinematography around the world, but are overlooked for the same old, “here’s the new blackmagic camera, oh wow”. Great job and great service to our community, thanks 4K SHOOTERS!

  • cinoflex

    Why do we have such high regard for the Sony A7s……….because it’s a great camera. At Cinoflex we are interested in finely crafted, well designed, expertly manufactured products that produces excellent results. We have no stake in Sony, nor do we sell the Sony Camera(s), we just believe that it is an incredible video camera, PLAIN and SIMPLE! As much as we believe in quality products, we have honest opinions that will also warn our customers and friends of poor products (that is why we tell people to stay away from battery/charger manufacturers making products in China with V-Mounts)

    • Ogy Stoilov

      I concur. The A7s is incredible, all it needs is a proper rig 🙂

    • Gustafa

      You dont sell? As in licensed dealer right? Your $10,000 rig says it comes with the Sony A7s, so just curious about that statement.

      • cinoflex

        Just stating the price of different items.

        SONY A7S CAMERA MSRP $2495.00,
        please excuse us if we have mislead you. Do you own or plan to own this camera? great, it is not of our concern. Buy wherever you’d like.

        Please buy the Sony Camera from a trusted source, or don’t.

        We do not sell Sony products.

        We do sell Cinoflex products, that we design and manufacture.

        thanks you

  • Simon

    Ridiculous options, unreal future, the digital world is welcomely ripping apart. Story will and is soon to take second place to experience via the oculus rift type experiences . I’m starting to shift my gaze…

    • Ogy Stoilov

      I don’t think that story will ever take a back seat. The tools we have available today only assist us in telling that story.

      • cinoflex

        Story is key! ! ! ! no doubt.

        THE GAME
        GONE GIRL
        House of Cards
        Justin Timberlake Ft. Jay-Z: Suit & Tie
        Panic Room
        Express Yourself
        Aerosmith: Big Ones You Can Look at
        COKE: Blade Runner
        nIKE: sPEED

        All Features / Commercials / Television

        Shot and produced using different formats, lenses, cameras, aesthetics.
        One person chose to tell these stories with the most technically advanced tools at the time. . . . . . . . . . . . . . .

        RED ONE
        RED EPIC
        RED DRAGON
        ARRIFLEX 16S3
        THOMPSON VIPER / 4:2:2 – 4:4:4
        ARRI 435ES XTREME
        SUPER 8 BOLEX
        ETC. ETC. ETC ETC.

        Use the tools, they are tools for creating, not prejudice.

  • Chuck Braverman

    Is Cinoflex or anyone going to make a run and gun documentary rig for the Sony a7S?

    • cinoflex

      we have a smaller more lite option as well.

      thank you

      • David Jon Devoucoux

        Run and gun rig for the A7s…good!
        Thanks for thinking on a smaller scale!

      • James Cerretani

        Interested in the smaller as7 rig. Would purchase immediately. Please send details! -James

      • Matthew DeBonis

        Where can you purchase your rig for an A7s? Do you have a sales email?

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