Adobe Launches First-Ever Commercial for Premiere Pro

Adobe just debuted its first-ever commercial for Premiere Pro, titled Fantastic Voyage | Adobe Premiere Pro. The spot was made in partnership with creative agency 72andSunny Los Angeles and edited on Premiere Pro, of course! VFX was done by Alt.vfx.

“Fantastic Voyage | Adobe Premiere Pro” follows a creator who uses imagination and Adobe Premiere Pro to transform a night at home into an escapist adventure, spotlighting the magic behind video editing and the endless creative possibilities of storytelling with Premiere Pro.

Accompanying the film is a suite of videos and tutorials highlighting how Premiere Pro’s features empower the creative vision behind any story you want to tell, available on social under #EditYourStory.

“Fantastic Voyage | Adobe Premiere Pro” has just premiered on YouTube. It will also air on Jimmy Kimmel Live!, The Tonight Show Starring Jimmy Fallon, The Late Show with Stephen Colbert, The Late Late Show with James Corden, and during critically acclaimed programming on Adult Swim and FX.

Creative Credits:

  • Brand: Adobe Premiere Pro
  • Creative Agency: 72andSunny Los Angeles
  • Production Company: RESET
  • Editorial: Cartel
  • Editor: Chris Catanach
  • Cutting Assistant: Colleen McKay
  • Sound Design: Ballad
  • Music: “Don’t Stop Me Now” by Queen
  • VFX: Alt.vfx
  • Color: Alt.vfx
  • Additional Design & Animation: Logan
  • Additional Animation: Hecho Studios

Meanwhile, Adobe announced new partnership with Netflix: ‘The Great Untold’ invites emerging creators to pitch their idea for a short film and get the chance to bring their creative vision to life with support from Adobe and Netflix.

If you are interested, you can pitch your story idea via TikTok or Three creative submissions will be selected and made into short films.

Each creator will be given a $10,000 grant, access to Adobe experts and Adobe tools, including Adobe Premiere Pro video software, and be paired with a mentor to guide and inspire them through the creative process.

Adobe and Netflix will provide access to the equipment, tools, and crew needed to start production on the chosen short films. Local communities will also be invited to participate as film set crew, wardrobe, extras, and more.

In addition, the short films from the creators will feature alongside a behind-the-scenes style docu-series that will showcase the creative process, documented by Nadia Hallgren, director of the Netflix Michelle Obama documentary ‘Becoming’. To learn more about the contest, head over to Adobe’s website here.

[source: Adobe]

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