Well, Vimeo just got a lot more interesting as the most popular ad-free video upload online platform announced they have acquired (another) popular online platform – Livestream, the leading live video solution that powers over 10 million events a year. In addition to this latest acquisition, Vimeo is also launching its own Vimeo Live platform, which integrates professional live streaming capabilities and tools directly into the existing Vimeo platform for the first time.
Following completion of the acquisition, Livestream’s offering will be integrated with Vimeo to empower creators to capture, edit, stream, and archive live events, as well as host, distribute and monetize videos, all in one seamless workflow. The move into live streaming positions Vimeo as the most complete video solution in the market for businesses, organizations and professional creators, and a (quite possibly) a much better alternative to YouTube or Facebook for creative professionals when it comes to streaming original content live.
“Live streaming is the #1 request from our creator community this year, and we’re focused on bringing a new level of quality, convenience and craft to this evolving medium,” said Anjali Sud, CEO, Vimeo. “With the launch of Vimeo Live and the addition of Livestream’s impressive team and innovative product suite, we can empower a diverse range of creators to produce beautiful live experiences with professionalism and ease. We are excited to take a leadership role in this large and growing market, and look forward to quickly making our mark.”
The integration of Vimeo’s powerful video technology (which already supports 4K) with Livestream’s proprietary hardware and software products, production services and enterprise-level features will provide a true end-to-end video solution for a wide range of creative professionals, businesses and organizations.
If there is one thing I couldn’t stand about most LiveStreams I’ve watched is the shoddy quality of the stream. Sure, a lot has to do with the end user’s broadband connection, however I’ve had a decent fibre Internet for some time, and can watch Netflix in UHD, but for some reason, most LiveStreams could hardly go smooth at even 720p. Hopefully, the new Vimeo Livestream integration will solve a lot of these issues.
Vimeo + LiveStream will offer the following benefits to users:
- Innovative Production Hardware and Software
- Livestream provides best-in-class production tools and services for capturing, broadcasting and editing live events, from its live event Mevo camera to its live production switcher Studio. Future integrations with Vimeo will provide creators with direct access to stream live events through Vimeo and leverage the platform’s robust video tools.
- High Quality Streaming
- thanks to Vimeo Live, creators can now broadcast live events in full 1080p with built-in cloud transcoding and adaptive streaming, so viewers can watch in stunning high quality, perfectly fit for their device and bandwidth. Auto-archived live videos on Vimeo can be replaced with files to support 4K viewing.
- Powerful Distribution and Marketing Tools
- Creators using Vimeo Live have the flexibility to embed the fully customizable Vimeo player wherever they choose, see who’s attending their event by enabling email capture in the player, turn on live chat, and view live and archived stats to track performance. The addition of Livestream’s syndication tools will enable live distribution across social platforms in the future, including Facebook, YouTube, Twitch and Twitter.
- Singular Home for Video Workflow
- Vimeo now provides one home to help creators with all aspects of their video hosting and live streaming workflow – from broadcasting and auto-archiving to storage, management and collaboration to distribution, marketing and analytics. Post-event videos can also be monetized directly to audiences worldwide as a rental, purchase or subscription. Moving forward, Vimeo will also integrate live with its OTT technology, enabling live content in branded apps across iOS, Android, Roku, Amazon, Samsung, and more.
Pricing for Vimeo Live starts at £70 GBP per month, which gives you 5 streaming hours per month 3TB of archiving storage, up to 1080p streams, cloud transcoding, and support for unlimited viewers.
For more information on Vimeo’s new live offering, visit www.vimeo.com/live.
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