Atomos has had one hell of a year, expanding support for camera-to-cloud operations through both their own Atomos Cloud Studio and Frame.io, as well as the release of their Connect line of wireless video transmission devices.
To showcase this ecosystem, the Australian video company is set to return to Adobe MAX and showcase it all.
Now that the pandemic has begun to ease up, Adobe MAX is going back to an in-person confab, complete with panels and showcases for software applications and hardware solutions.
Attendees will be able to see the latest in video production equipment, as well as see software ambassadors taking users through the latest new features, and some features coming just over the horizon.
Chief of these Adobe partners will be Atomos, which is proclaiming a return to MAX to highlight many of these new camera-to-cloud products that the company has released this year. Chief of these will be Atomos Connect, Atomos Zato Connect, and Atomos Shogun Connect.
Through these devices, the post-production workflow can begin simultaneously with principal photography, as the devices connect to the cloud to upload high-resolution proxy video files that will give post-production teams a leg up on producing dailies and assembly edits, as well as any CGI work that needs to be added to the raw video files.
Zato Connect will be added to this C2C functionality in an upcoming firmware update that is expected later this year.
The Connect devices can also be used for live video streaming broadcasts to the internet, complete with combined video sources, audio mixing, and overlaying of graphics, to platforms including Facebook Live, Twitch, and YouTube.
Atomos has also introduced NINJA Cast, which can manage the entire front end of the stream with support for up to 4 HDMI sources.
Atomos is also planning to launch new subscription tiers to Atomos Cloud Studio, which will enable customers to tailor their camera-to-cloud experience to meet the specific needs of their production.
Atomos Live Production will also be introduced later this year, providing a virtual control room for easy-to-use live video production.
The company has also added support for the latest video cameras using Apple ProRes Raw, and also NDI support for all Connect devices through the NDI/HX3 protocol for visually lossless data transmission, even in congested and bandwidth-constrained environments.
All in all, Atomos’ 2022 has been a banner year, and Adobe MAX is going to be their opportunity to spike the football and celebrate it all. What’s coming up in 2023 is anyone’s guess, but it’s bound to be an interesting act to follow.
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