Sony Outlines Holiday Promotions With Discounts on Select Alpha Cameras, Lenses, and more

Stopping short of calling it a traditional “Black Friday” sale, Sony has released a list of holiday promotional prices with savings of up to $600.

The list of products on sale includes select Sony Alpha cameras, lenses, and other camera accessories. You can find all details and pick your favorite by scrolling through the list below.


Of the cameras on sale, Sony is offering the Sony ZV-1 camera for social media content creators and vloggers. The ZV-1 sports a 20.1MP stacked, backside illuminated 1-inch Exmor RS CMOS image sensor, BIONZ X processor, and a large aperture 24-70mm F1.8-2.8 Zeiss Vario-Sonnar zoom lens.

With a side articulating LCD screen for selfie shots and a 3-capsule direction microphone, the ZV-1 is capable of capturing 4K video with full pixel readout and no pixel binning. Sony is offering the ZV-1 in black or white at a $100 discount for $749.

Image Credit – Sony

Meanwhile, the Sony Alpha 7RIV Full Frame Mirrorless Camera has a $500 discount. The 4k full-frame mirrorless camera sports a 61mp Exmor Backside Illuminated image sensor with 15 stops of dynamic range and 14-bit uncompressed RAW.

Other features include 5-axis in-body image stabilization and a 567-point phase detection autofocus with Eye AF and real-time tracking. The camera is on sale for $3499 (body only).

Image Credit – Sony

The Sony A7II also has a $500 discount during this holiday promotion. The A7II has a smaller 24.3 MP full-frame image sensor with fast hybrid autofocus and the same five-axis in-body image stabilization.

It is capable of recording FullHD XAVC Video at up to 50MB/s and would make an ideal first camera for a budding filmmaker. The sale price is listed at $1399 (body only) and comes with an accessories kit that includes a camera bag, an extra battery, and a memory card.


Image Credit – Sony

All told, there are 18 lenses given a holiday discount of between $50-200. These include the Sony FE 100-400 F4.5-5.6 GM OSS Zoom lens gets a $100 discount and a holiday price of $2,499.

The Sony FE16-35 F2.8 GM Full Frame wide-angle zoom gets a $200 discount and a sale price of $2199. The Sony Vario-Tessar T FE 24-70 mm F4 ZA OSS Full-frame Standard Zoom ZEISS Lens with Optical SteadyShot gets a $200-holiday mark down at $899.

Media Cards

Image Credit – Sony

Users can even get up to $40 off on Sony CF Express Type A media cards up to 160GB in size. With read/write speeds of 800MB/s and 700MB/s respectively, the cards range between $199-399 on sale.

Sony also says that there’s an additional $100 discount when bundling with Select Sony cameras.

The Sony Holiday Promotion begins November 21st for those looking to start their holiday shopping early. Users can search or B&H for the best deals.

[source: Sony]

Order Links:

  • Sony ZV-1 Digital Camera (B&H)
  • Sony a7R IVA Mirrorless Camera (B&H)
  • Sony a7 II Mirrorless Camera with Accessories Kit (B&H)
  • Sony FE 100-400mm f/4.5-5.6 GM OSS Lens (B&H)
  • Sony Vario-Tessar T FE 24-70mm f/4 Lens with Lens Care Kit (B&H)
  • Sony FE 16-35mm f/2.8 GM Lens (B&H)
  • Sony 160GB CFexpress Type A TOUGH Memory Card (B&H)

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