Samsung Announces Viewfinity S9 5K Studio Display to Go Up Against Apple

Samsung has just announced a new 27-inch 5K Studio display optimized for creative professionals. The new Samsung Viewfiniity S9 IPS display is designed for photographers, videographers, and color professionals and is positioned to go up against Apple’s high-priced Studio Display.

The S9 offers a 99 percent coverage of DCI-P3 color accuracy and a resolution of 5120×2880 with an average Delta E of ≦2 with HDR600 support.

Image Credit – Samsung

The display provides built-in color calibration through Samsung’s Color Calibration Engine which works in concert with the Samsung Smart Color Calibration smartphone app to dial in color and brightness, while enabling users to adjust white balance, Gamma, and RGB color balance.

The result is what Samsung calls “perfect color accuracy,” even in complicated or nuanced visual environments.

The Calibration routine works by syncing to the monitor via WiFi and then selecting either a primary or professional mode to calibrate the monitor’s color profile.

The primary mode relies on placing the smartphone up against the monitor and using the camera to read the color reflections and then using the monitor to adjust as needed.

Image Credit – Samsung

For a more accurate professional environment, the phone is placed on a tripod in front of the monitor, where the mobile device’s camera can take a variety of more complex measurements to dial in the proper professional-grade profile. The monitor will also work with third-party calibration tools.

The 27-inch display has a matte finish to limit reflection and glare and comes with Thunderbolt 4 ports for the transfer of high-resolution video and other large data files. Other ports include DisplayPort, HDMI, and USB-C with power delivery and charging support up to 98 watts.

The S9 vs. Apple’s Studio Display
Image Credit – Samsung

There is also a 4K Slimfit web camera for native video conferencing with the Samsung Smart Hub. The webcam has automated tracking and zoom control similar to Apple’s Center Stage feature on the Studio Display and the iPad.

There is no word on pricing just yet, but consider that the previous model, the 4K Viewfinity S8 display sells for $499, over a thousand dollars less than the lowest price Apple Studio Display, and without charging a premium for the anti-reflective nano texture coating.

Even though the S9 is a 5K display, it’s likely that it will still be several hundred dollars less than Apple’s model, and offer the same general performance within that space.

There’s also no information on when we’re likely to see the display hit the market, but more information will likely be seen this week as Samsung showcases the S9, along with the 49 Inch G9 curved display, and 4K M8 at the annual 2023 CES Show in Las Vegas.

[source: Samsung]

Order Links:

  • Samsung Viewfinity S8 27-Inch 4K Color Monitor (B&H)

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