Just days ago, Sony announced their newest full-frame mirrorless camera – the “big megapixel” Sony A7r III, which boasts faster AF, new processing, better image quality in both stills and 4K video, longer battery life, touchscreen, and many other improvements, while retaining the same form factor.
Sony obviously takes a lot of pride in the fact that according to the presentation, they are the #2 brand in the full-frame market, and given the fact they’re just getting started in this market, speaks volumes as to the technical prowess and marketing clout the Sony machine has.
Not that long ago, you’d hardly see a portrait or sports photographer carry a “non-Canikon” camera around their neck, but that is surely changing. And it is changing fast in the direction of Sony.
Not to mention that in the video making world (non broadcast and lower budget level) there are more Sony a7s II/A7s shooters than anything else. That’s at least my observations, but they are everywhere. With the A7r III you get the best of both worlds – solid 4K video downsampled from a 5K image in Super35 mode, 1080p/120fps super-slow motion, the addition of HLG and now Slog-3 which will shine when using the camera with a compatible 4K external recorder such as the Atomos Ninja Inferno for example.
With that said, grab a cup of tea and enjoy the nearly hour long Sony a7r III and FE 24-105mm f/4 G OSS lens press event presentation below:
B&H were also one of the first to get a hands-on video with the new Sony a7r III, which you can check out below:
Drew Geraci took the A7R III to New Zealand prior to its launch. In Zeelandia, the filmmaker who created the famous opening sequence for House Of Cards shows what the camera can do in the hands of an artist.
The Sony a7R III, looks like borrowed not only a lot of the speed and AF accuracy of the bigger Alpha9, but it also uses the more powerful a9 battery (model – NPF-Z100), which is good news for those aiming to use the a7r III for long-form recording. Sure, the new battery is more expensive, but it should last longer, and save you some hassle.
Those still rocking an A7s or A7r II for events should definitely check out this multi-battery adapter that lets you use the bigger NP-FZ100 batteries on the older model cameras, giving you extra juice for those long shoots.