If you’ve been walking around Hall 12 at IBC 2018 you’ve probably noticed a new Netflix logo that a few manufacturers have placed around their booth proudly announcing they are part of a new initiative. I saw the new Netflix Post Technology Alliance logo at the Canon booth around the C700 cameras and C300 II cameras they had on display, and the Panasonic stand around their Varicam LT/35 and EVA1 cameras.
For most of us in the camera/acquisition world IBC 2018 mainly revolves around stands in the Halls 10-12, but as I have come to realize after attending the exhibition a few years in a row, cameras and things that go on them or under them represent a rather small portion of the overall exhibition. And it makes sense, after all this is a broadcast show and there is a vast number of service providers and manufacturers of broadcast widgets that are totally beyond the scope of my understanding.
On-demand content creation and in particular such created for the purposes of online streaming on major platforms such as Amazon and Netflix has been growing in popularity over the last couple of years at a very fast pace so naturally, it makes sense for Netflix to announce their new Post Technology Alliance.
Netflix Post Technology Alliance Logo
The new initiative is a more encompassing conduit that builds upon the already familiar “Netflix Approved Camera List” certification, which I have written about previously here.
Netflix has designed it so as to support creatives and technology partners on new feature sets for tools, “so artists can spend their energy on what matters most — the storytelling.” In other words, a set of production and post-production standards original Netflix programming is expected to adhere to. As Netflix seem to hold the key to the future of narrative and documentary streaming content, they can certainly make rules, no matter what some of us may think about them.
As the official Netflix Medium post puts it
“…when you see the Netflix Post Technology Alliance logo, you’ll know the product meets Netflix technical and delivery specifications today, and will continue to do so in the future.”
Product manufacturers bearing this logo are closely partnered with Netflix, and they have early access to the Netflix technical roadmap and collaborate with Netflix on technical support, training, and updates. As Netflix technical requirements evolve, products bearing this logo will evolve as well.
EVA1 Already on the list
At launch, the Netflix Post Technology Alliance includes the industry leaders in four categories: cameras, creative editorial, color grading, and IMF packaging, with products from Adobe, ARRI, Avid, Blackmagic Design, Canon, Colorfront, Fraunhofer IIS, Filmlight, Marquise Technologies, MTI Film, Ownzones, Panasonic, Red Digital Cinema, Rohde & Schwarz, and Sony.
Netflix PTA Cameras:
- ARRI
- ALEXA 65, ALEXA LF
- RED
- Monstro 8K, RED Helium 8K S35, RED Gemini 5K
- Canon
- C700, C700FF, C500, C300 Mark II
- Panasonic
- EVA1, Varicam LT, Varicam 35, Varicam Pure, EVA1
- Sony
- VENICE, F55/F5, FS7, FS7 II, F65, HDC-4300, Z450
Netflix PTA Colour Grading/Editing:
- Blackmagic Design DaVinci Resolve 15
- Baselight v5
- Adobe Premiere Pro CC, AE CC
- Avid Media Composer
Over time, Netflix are saying they will be adding more products in these categories, and also expand the categories to include sound production, dubbing, and other disciplines in post-production. Any product that generates or manages any kind of sound data, image data, or metadata from production through post-production is a candidate for the Netflix Post Technology Alliance logo.
For more information and full list head over to Netflix.
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