In response to an open letter signed by over 100 professionals from the video and motion picture industries, that expressed concern about the overall development of Apple’s Final Cut Pro editing software, the Cupertino based company released an open letter of its own pledging not only to focus their efforts on the NLE’s further development but to also offer support in the form of training, certification and additional support.
The open letter was addressed to Apple CEO Tim Cook and was posted to GoPetition.com. It was signed by over 100 motion picture and television editors working in the field.
“To the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: the creative community has always been so important to us at Apple,” the letter begins, “and we’re grateful for your feedback.’
The letter goes on to assure that Apple is in the process of developing feature updates and auxiliary support “for making Final Cut Pro more accessible to those within the entertainment industry through professional support and services.”
After crowing about the use of Final Cut Pro within the industry, Apple goes on to double down on existing development plans for Final Cut Pro that promise to help address important feature requests, but the company also recognizes the need to build on those efforts and work with professionals to help support them on their film and TV projects.
To provide teeth to those assurances, Apple announced in the letter that they are creating a new Apple authorized training program for Final Cut Pro products through their partners’ Future Media Concepts, and will also be offering certifications for professional video starting this month.
This summer, Apple plans to also create an industry-driven panel for ongoing consultation and expand the content and frequency of Final Cut Pro workshops moving forward.
While Apple’s response seems to indicate a “we hear you” kind of attitude, it remains to be seen if the company is serious about the steps they promise to take. With their Annual Worldwide Development Conference coming in June, it’ll be interesting to see just how much time in the opening keynote will be devoted to Final Cut Pro products, if any.
Many professionals have been pushing for Final Cut to be ported over to the iPad Pro, but it has yet to happen. So only time will tell. But based on their response, it does seem to indicate that the message was received loud and clear.
“We would love to work with you to help support your film and TV projects,” the letter concludes, “and we will continue to explore opportunities that allow us to better connect and foster important dialogue with our devoted community of users going forward.”
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