NAB 2017: SmallHD FOCUS is the Daylight Viewable DSLR Monitor You’ve Been Waiting For

You may be wondering where are all the new camera announcements at NAB this year, but at the same time, do we really need a ton of new cameras? Panasonic just teased a new cinema camera they are working on, and with a few exceptions in the 360 degree realm, new S35 cameras are missing from this year’s show. Of course, the floor has just opened, and there are a few manufacturers out there who have not revealed their cards yet, so we’ll keep you posted. In any case, this NAB Show so far has been about the stuff around the cameras – new lenses and accessories, such as the Zeiss CP.3 cine primes and the new DJI Ronin 2 gimbal stabilizer just to name a few.

Just minutes ago, SmallHD joined the fray and unveiled the company’s first touchscreen HD video monitor – the SmallHD FOCUS. The new 5-inch Focus has been designed to be used with small, low profile cameras such as DSLRs and mirrorless cameras, i.e. Panasonic GH5 and Sony A7sII users may want to pay attention here.

The new SmallHD Focus provides daylight visibility thanks to its 800nit brightness and an out-of-the-box mounting solution for under $500.

NAB 2017 SmallHD Focus

The SmallHD FOCUS’ 800 nit display is sharp enough to achieve critical focus and bright enough to be used outdoors. One of the more unique design features on the SmallHD Focus is that thanks to its lightweight design, the monitor attaches securely atop the camera via shoe mount with the included Tilt Arm.

With 180 degrees of vertical rotation the Tilt Arm allows run-and-gun shooters to make quick, smooth monitor adjustments. Included on the FOCUS’ mount is an extra shoe mount for accessories like microphones and video lights.

SmallHD Focus Tilt Arm GH5 Panasonic Lumix Sony A7s II

“Our goal was simple: to bring filmmakers who are limited by space, time, or budget-a tool to significantly increase the production value of their work, without breaking the bank” said Wes Phillips, SmallHD Co-Founder.

Along with the included Tilt Arm, DSLR and mirrorless camera users will benefit from the Focus’ ability to pass through power the camera. With a center-mounted NP-F Sony L Series battery, the FOCUS can power small format cameras like the Sony a7 series with its auxiliary power out and camera specific battery adapter cables. This means 2-3 times the camera battery life and fewer batteries to carry, while enjoying a daylight viewable display in the field.

The SmallHD Focus is equipped with micro HDMI input, SD card slot for loading 3D LUTs, and SmallHD’s professional suite of software tools. Activating tools such as Waveform, Focus Assist, or Pixel Zoom is done with simple touch or swipe of the screen.

The touchscreen functionality and the unique tilt arm mounting giving users more viewable and comfortable angles separates the Focus from the already awesome 500 series monitors from SmallHD such as the SmallHD 501 and 502.

The touchscreen functionality, combined with the compact size of the FOCUS, makes this 5-inch display a true low-profile monitoring tool with high production value.

According to SmallHD, the FOCUS is to begin shipping sometime in early June 2017 for $499. You can order yours via the links below:

  • SmallHD Focus 5-inch TouchscreenB&H/Adorama

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