Sony really wants you to know how awesome their latest big firmware update v2.0 for the VENICE camera really is. And rightfully so, after many years and predecessor CineAlta’s like the F35 and F65, it seems that the VENICE is more than just the natural evolution of digital motion picture acquisition technology.
Everything about it feels different – just look at the name – VENICE! It’s new, it’s bold, it’s very (dare I saw it) “Alexa”-like… it’s definitely not your traditional Sony camera name, not even close. Sony love their “F” designations for top-end CineAlta cameras, but if there is one thing their marketing department has learned over the years – is that marking a top-of-the line camera carrying the name of a legendary tourist destination that most people have only seen on postcards is a hell of a lot easier compared to trying to make an “F_inser number_insert number” sound cool and less “engineer”-y in that ol’ familiar Sony way.
But nope, the VENICE is a different kind of Sony camera; it’s cool and all the cool DPs are using it. Deal with it.
But enough about the name, you’ve seen the camera at trade shows, some of you have even shot projects with it, hell – some of you even own it; and it seems that the overall perception I am hearing is that everyone loves that thing. I’ve seen it projected at a Zeiss Supreme event and the footage looks stupendously good.
So, for those of you new to the VENICE looking for a brief, but well informative overview of the new features and added functionality in Sony VENICE Firmware v2.0, check out the video below with Peter Crithary from Sony.
In the video above, Peter Crithary mentions a rather popular music video that Claudio Miranda, ASC shot recently on the VENICE (the same Claudio Miranda, who also shot DIG – one of the promo short films shot on the VENICE for the VENICE).
To read more about his cinematography process and the “making of” Maroon 5 + Cardi B’s GIRLS LIKE YOU music video you should check out the full interview and BTS shots over at FDTimes.com
Oh, yeah, I almost forgot – James Cameron will shoot probably nineteen planned sequels to Avatar on the VENICE, in case any of you still care about the “immersive experience” that (was) Avatar…
Sony Venice on set of launch promo film / image by Sony