Frame.io, the world’s leading video review and collaboration platform trusted by over 1 million filmmakers and media professionals, has announced they are bringing Michael Cioni, of Panavision, on board as Global SVP of Innovation. This latest news from the Frame.io camp comes after an eventful first half of 2019, which saw some pretty significant updates to the platform such as Frame.io v3.5 and DaVinci Resolve 16 integration (read more about this in this post).
Micheal Cioni is one of the industry’s most prominent production and post workflow experts, whose Light Iron post-productions service company was acquired by Panavision a few years back. While at Panavision he spearheaded numerous breakthrough products and workflows, including the Millennium DXL 8K large-format camera system and its sequel the Panavision Millennium DXL 2.
At Frame.io, Cioni will lead a new LA-based division focused on the continued investment into cloud-enabled workflows for motion pictures and television—specifically, automated camera-to-cutting room technology. “Frame.io is not only looking to strengthen today’s use of the cloud, we’re also driving increased creative control by reducing the time it takes for media to reach editors in offsite cutting rooms,“ says Cioni.
“The professional filmmaking process is going through the largest functional change since the shift from analog to digital,” says Frame.io CEO, Emery Wells. “While cloud-based technologies are already transforming every industry, we understand moving more of the filmmaking process to the cloud presents several unique challenges: security, file sizes, and scale. Since day one, we have built Frame.io to solve the issues that we lived working in post-production.”
When it comes to security, Frame.io has responded to Hollywood’s unique needs by making it a cornerstone of the platform. “Frame.io has invested deeply in security so that customers experience safe, documented, and trustworthy cloud accessibility of their highest-value media,” says Cioni.
Additionally, “Hollywood’s attention to image quality, archiving, and future-proofing are all core aspects of the Frame.io platform,” Cioni says. “Emery and I both know what it means to work with large creative teams, so at Frame.io we are developing a totally new direct camera-to-cutting room collaboration experience.”
Frame.io has been 100-percent cloud based since day one. “We started seeding new workflows around dailies, collaborative review, and real-time integration with NLEs for parallel work and approvals. Now, with Michael, we’re building Frame.io for the new frontier of cloud-enabled professional workflows,” Emery says.
“Frame.io will leverage machine learning and a combination of software and hardware in a way that will truly revolutionize collaboration.“
With Cioni, Frame.io’s vision for the next generation of professional cinema workflows will be completely anchored in cloud-based technologies. “A robust camera-to-cloud approach means filmmakers will have greater access to their work, greater control of their content, and greater speed with which to make key decisions,” says Cioni.
According to Frame.io their roadmap aims to significantly reduce the time it takes to get the original camera footage from the camera and into the hands of editors. Thanks to their continuously evolving cloud platform, directors, cinematographers, post houses, DITs, and editors will all be able to work with recorded images in real time, regardless of location.
As the lines between production and post-production continue to blur, this move uniquely positions Frame.io to respond to the pervasive need for global studios and creatives to collaborate without geographic boundaries or borders.
Head over to Frame.io to learn more about how it could help your workflow.
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